Richard R. Perdue

R.B. Pamplin Professor

R.B. Pamplin Professor and Graduate Faculty

363A Wallace Hall, Virginia Tech
295 West Campus Drive
Blacksburg, VA 24061
Phone: 540.231.4373


Richard R. Perdue is  the R.B. Pamplin Professor of Hospitality and Tourism Management in the Virginia Tech Pamplin College of Business.  He served as the Head of the VT Department of Hospitality and Tourism Management from 2005 to 2014 and currently serves as the Department’s Graduate Program Coordinator.  He is a an elected fellow and former president of  the International Academy for the Study of Tourism.  He is also former president of  the Travel and Tourism Research Association.  He formerly served on the Virginia Hospitality and Tourism Association Board of Directors, the Research Committee for the Colorado Tourism Board, two terms on the Board of Directors of the Colorado Travel and Tourism Authority, on the Tourism Advisory Board of the National Coastal Resources Research and Development Institute, and was a founding board member for the North Carolina Tourism Education and Research Foundation.  From 2002 to 2014, he served as editor of the Journal of Travel Research.   He is a recipient of the TTRA Lifetime Achievement Award and the Graduate Research Conference in HTM Founders Award.  His research focuses on destination management and marketing strategy.

Research Keywords

Destination strategy, Revenue management, Pricing, Destination marketing, International tourism

Courses Taught

  • Concepts of Tourism
  • HTM 5544 – Research Methods
  • HTM 6444 – Advanced Quantitative Methods
  • HTM 4454 – Revenue Management
  • HTM 5454 – Hospitality and Tourism Marketing

Academic Degrees

  • PhD, Texas A&M University
  • MS, University of Wyoming
  • BS, University of Wyoming
Richard Perdue