Eojina Kim

Assistant Professor and Graduate Faculty

352 Wallace Hall, Virginia Tech
295 West Campus Drive
Blacksburg, VA 24061
Phone: 540.231.3263
Email: eojina@vt.edu



Eojina Kim is an assistant professor in the Department of Hospitality and Tourism Management, Pamplin College of Business, Virginia Tech. She holds a Ph.D. from Iowa State University (2016) in Hospitality Management with a minor in Business Administration. She also holds a Ph.D. degree from Yonsei University, Seoul, Korea (2011) in Food and Nutrition.

The emphases of her research are on (1) consumer behaviors, (2) food safety and nutrition policy development spanning commercial and nonprofit foodservice sectors, and (3) service management in the foodservice industry. She focuses on understanding how industry practices and policies influence consumer behavior in foodservice settings with the goal of advancing new business models, practices, and regulation in the foodservice industry. She has generated multiple extramural grants and has been recognized in top-tier publications.

For seven years Kim was a senior researcher at the Korea Institute for Health and Social Affairs, a national think tank under the Prime Minister Office of South Korea, where she was able to further develop her interest in identifying and solving issues related to food and foodservice management. She worked with top management of large national and multi-national companies in the foodservice industry to develop strategies and to improve the quality of decision-making processes. During this time, she published over 40 technical reports related to both consumer and industry issues. She also has professional experiences as an executive researcher for the Korea FDA (Food and Drug Administration) and as a research analyst at Euromonitor International, a market research company.

Prior to joining Virginia Tech she taught several courses at four universities including Iowa State University and Yonsei University. She is a designated Certified Hospitality Educator through the American Hotel & Lodging Educational Institute, and Certified ServSafe Instructor through the National Restaurant Association.

Research Keywords

Consumer behaviors, Food Safety and nutrition policy development spanning commercial and nonprofit foodservice sectors, and Service management in the foodservice industry

Courses Taught

  • HTM 4414 – Food and Beverage Management

Academic Degrees

  • PhD, Iowa State University
  • PhD, Yonsei University
Eojina Kim