Muzaffer Uysal, Ph.D.
Professor
Office: 361 Wallace Hall
Phone: (540)231-8426
Email: samil@vt.edu
Courses: HTM 2454, HTM 2954
Education
Ph.D., Texas A&M University
MBA, University of New Haven
BS, Academy of Economics and Commercial Sciences – Business Administration and Accounting
Research Interests
Tourism demand/supply interaction, marketing and international tourism, and Quality-of-Life research in tourism
Editorship
Co-Editor for Tourism Analysis: An Interdisciplinary Journal
Teaching Interests
Travel and Tourism Management (HTM 2454)
Tourism Analysis (HTM 3454)
Financial Management & Cost Control for Hospitality Mgt (HTM 3444)
Current Issues in Travel and Tourism (HTM 5614)
Selected Publications
Uysal, M., X. Li, and E. Turk. (2008). Push-Pull Dynamics in Travel Decisions. In the Handbook of Hospitality & Tourism Marketing, edited by H. Oh and A. Pizam, Published by Elsevier, 412-438.
Meng, F. and M. Uysal. (2008). Effects of Gender Differences on Perceptions of Destination Attributes, Motivations, and Travel Values: An Examination of a Nature-Based Resort Destination. Journal of Sustainable Tourism, 16(4): 445-465.
Neal, J. Uysal. M., and J. Sirgy. (2007). The Effect of Tourism Services on Travelers’ Quality of Life. Journal of Travel Research, 46(2): 154-163.
Uysal, M. (2006). Factors of Satisfactions: A Case Study of Explorer Park. In Managing Hospitality and Tourism Services, edited by B. Prideaux, G., Moscardo, and E. Laws. Wallingford:CABI, 350-357.
Formica, S. and M. Uysal. (2006). Destination Attractiveness Based on Supply and Demand Evaluations: An Analytical Framework. Journal of Travel Research, 44(4): 418-430.
Yoon, Y. and M. Uysal. (2005). An Examination of the Effects of Motivation and Satisfaction on Destination Loyalty. Tourism Management, 26(1): 45-56.
Uysal, M. and J. Williams. (2004). The Role of Expressive and Instrumental Factors in Measuring Satisfaction. In Consumer Psychology of Tourism, Hospitality and Leisure, edited by Grouch, G., Perdue, R., and H. Timmermans, M. Uysal. CABI Publishing, London, pp. 227-235.
Uysal, M. and F. Noe. (2003). Satisfaction in Outdoor Recreation and Tourism Settings. Case Studies. In Tourism Marketing, edited by Eric Laws. Continuum Publisher. London, 144-158.
Uysal, M. (2004). Advancement in Computing: Implications for Tourism and Hospitality. Scandinavian Journal of Tourism and Hospitality, 4(3): 208-224.
Neal, J. Sirgy, J. and M. Uysal. (2004). Measuring the Effect of Tourism Services on Travelers’ Quality-of-Life; Further Validation. Journal of Social Indicators, 69(3): 243-249.
Chen, J. and M. Uysal. (2002). Market Positioning Analysis: A Hybrid Approach. Annals of Tourism Research, 29(4): 987-1003.
Uysal, M., J. Chen, and D.Williams. (2000). Increasing State Market Share through a Regional Positioning. Tourism Management, 21(1): 89-96.
Uysal, M. and S. El Roubi. (1999). Artificial Neural Networks vs Multiple Regression in Tourism Demand Analysis. Journal of Travel Research, 38(2): 111-118.