Rick Perdue
Department Head and Professor
Office: 362 Wallace Hall
Phone: (540)231-5515
Email: rick.perdue@vt.edu
Courses: HTM 1414 (SP06), HTM5964 (SP06), HTM 5974 (SP06)
Professional Activities and Interests
Editor: Journal of Travel Research;
President: International Academy for the Study of Tourism;
Editorial Boards: Journal of Travel and Tourism Marketing, Tourism Analysis, Tourism Economics;
Member: Travel and Tourism Research Association
Research Interests
Service marketing and management in resort settings, experiential aspects of mountain tourism, resort tourism development
Teaching Interests
Sustainable tourism, resort management
Selected Publications
Consumer Psychology of Tourism, Hospitality, and Leisure. Vol 3. (2004). CABI Publishing, Oxon, U.K.
“Stakeholder Analysis in Colorado Ski Resort Communities.” Tourism Analysis 8 (2003): 233-236.
“Skiers, Ski Bums, Trust Fund Babies, Migrants, Techies, and Entrepreneurs: The Changing Face of the Colorado Ski Industry.” in Weiermair, K. and Mathies, C. (eds). The Tourism and Leisure Industry: Shaping the Future. The Haworth Press. Inc., Binghampton, NY (2003): 209-226.
“Perishability, Yield Management, and Cross Product Elasticity: A Case Study of Deep Discount Season Passes in the Colorado Ski Industry.” Journal of Travel Research 41 (2002): 15-23.
“Internet Site Evaluations: The Influence of Behavioral Experience, Existing Images, and Selected Site Characteristics.” Journal of Travel and Tourism Marketing 11 (2001): 21-38.
“Destination Images and Consumer Confidence in Destination Attribute Ratings.” Tourism Analysis 5 (2000): 77-81.
“Boomtown Tourism and Resident Quality of Life: The Marketing of Gaming to Host Community Residents.” Journal of Business Research 44 (1999): 165-178.
“Target Market Selection and Marketing Strategy: The Colorado Downhill Skiing Industry.” Journal of Travel Research , 34 (1996): 39-46.
Work in Progress
"Sustainable Development in Resort Communities."
"Resort Real Estate Development and Impacts"