Vincent Magnini
Assistant Professor
Office: 355 Wallace Hall
Phone: (540)231-8425
Email: magnini@vt.edu
Courses:
HTM 2464 Introduction to Service Management
HTM 5454 Hospitality and Tourism Marketing Strategy
HTM 6414 Doctoral Service Seminar
Education
Ph.D., Old Dominion University
M.B.A., Wichita State University
B.S., Virginia Tech
Professional Affiliations
Editorial Boards: Cornell Hospitality Quarterly; Journal of Vacation Marketing
Research Interests
As a service scientist, Magnini investigates communications between managers and potential customers (external marketing); connections between managerial behaviors and frontline employee performance (internal marketing); and interactions between frontline employees' actions and customer responses (interactive marketing).
To date, his research in these three areas has yielded one book, two book chapters, and 32 journal publications. Such journal outlets include the Journal of Business Research, the Journal of Service Research, and the Journal of Services Marketing.