Richard Roy Perdue

Department Head and Professor of HTM

Courses

HTM 1414:  Introduction to Hospitality and Tourism Management
HTM 5614: Current Issues in Travel and Tourism Management
HTM 5944: Graduate Seminar
HTM 6444 : Advanced Quantative Methods for Hospitality Applications 

Professional Activities

Editor: Journal of Travel Research
Elected Fellow and Board Chair: International Academy for the Study of Tourism
Board of Directors:  Travel and Tourism Research Association
Editorial Boards: Tourism Analysis, China Tourism Research

Research Interests

Service management in resort settings, Experiential aspects of tourism, Resort tourism development.

Selected Publications

McGehee, N.G., Lee, S., O’Bannon, T and Perdue, R. (in press). Tourism Related Social Capital and Its Relationships with other Forms of Capital:  An Exploratory Study.  Journal of Travel Research.

He, P., Murrmann, S.K. and Perdue, R.R.. (2010) Antecedents of Employee’s Affective Organizational Commitment.  Journal of Foodservice Business Management, 13(1).

Perdue, R., Tyrrell, T. and Uysal, M. (2010). Understanding the Value of Tourism:  A conceptual divergence.  In Tourism Research:  A 20-20 Vision.  Edited by Douglas Pearce and Richard Butler, Goodfellows Publishing.

McGehee, N.G., Wattanakamolchai, S., Perdue, R.R., and Onat, E. (2009). Corporate Social Responsibility within the U.S. Lodging Industry.  Journal of Hospitality and Tourism Research, 33(3).

Perdue, R.R., Meng, F., and Courtney, J. (2009). Publishing in the Journal of Travel Research:  An Assessment of Manuscript Acceptance and Rejection. Journal of Travel Research, 47(3): 267-274.

Perdue, R.R. and Sheetz, S.D. (2008). Quality System Management and Education in Service Environments.  Pp 69-74 IN (ed) Hefley, B. and  Murphy, W. Service Science, Management and Engineering Education for the 21st Century. Secaucus,NJ: Springer.

Perdue, R.R. and Meng, F. (2006). Understanding Choice and Rejection in Destination Consideration Sets.  Tourism Analysis, 11(6): 337-348.

Crouch, G.I., Perdue, R.R., Uysal, M., Timmermans, H.(eds) (2004)  Consumer Psychology of Tourism, Hospitality, and Leisure vol 2.  Oxon, U.K:  CABI Publishing.

Perdue, R.R. (2003). Stakeholder Analysis in Colorado Ski Resort Communities.  Tourism Analysis, 8(2/4): 233 - 236.

Perdue, R.R. (2002). Perishability, Yield Management, and Cross Product Elasticity:  A Case Study of Deep Discount Season Passes in the Colorado Ski Industry.  Journal of Travel Research, 41(1): 15-23.

Work in Progress

Pricing Structures in Resort Environments

Enhancing Competitiveness in the Virginia Tourism Industry