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Ken McCleary

Professor Emeritus of Hospitality and Tourism Management


HTM 4444 Winery Tourism
HTM 4454 Hospitality Marketing Management
HTM 5454 Hospitality and Tourism Marketing Strategy and Policy
HTM 6454 Hospitality Marketing Research Problems


Ph.D., Michigan State University (1977)
MBA, Michigan State University (1971)
BA, Michigan State University (1970)


Ken McCleary is a Professor in the Department of Hospitality and Tourism Management. He specializes in Marketing in the Hospitality Industry and also teaches courses in tourism and wine management. He received his Ph.D. in Marketing from Michigan State University and holds an MBA in Marketing and a BA in Hotel, Restaurant & Institutional Management, also from Michigan State. Consulting involvement focuses on strategic marketing planning and feasibility studies.

Dr. McCleary has over 30 years of experience in hospitality education and the hospitality industry, including ownership of a bed and breakfast and part ownership of a restaurant/night club. He was co-founder of the Hospitality Services Administration program at Central Michigan University and coordinated the program for many years. Dr. McCleary has published over 100 articles, abstracts and papers in major hospitality journals and conference proceedings.

Dr. McCleary has won awards for teaching and research. He serves on the editorial review boards for several academic journals.

Research Interests

Marketing strategy and consumer behavior in tourism, restaurants and hotels. Other interests include wine and winery management, international hospitality marketing, and cultural tourism

Teaching Interests

Hospitality Marketing Management (HTM 4454)
Hospitality Marketing Strategy and Policy (HTM 5454)
Seminar in Hospitality Marketing Research Problems (HTM 6454)
Graduate Research Seminar (HTM 5984)
Introduction to Travel and Tourism (HTM 2454)
Winery Tourism (HTM 4444)

Professional Affiliations

Council on Hotel Restaurant and Institutional Education; American Marketing Association; Academy of Marketing Science

Selected Publications

Allen Z. Reich, Yueying Hazel Xu and Ken W. McCleary, “The Influence of Social Responsibility Image Relative to Product and Service Quality on Brand Loyalty: An Exploratory Study of Quick-service Restaurants,” Florida International University Hospitality Review, Vol. 28, No. 1 (Spring), 20-51, 2010.

Margaret Peercy and Ken W. McCleary, “The Impact of the Year-Round School Calendar on the Family Vacation: An Exploratory Case Study,” accepted by the Journal of Hospitality and Tourism Research.

Pamela A. Weaver, Ken W. McCleary, Jiho Han and Phillip Blosser, “Identifying Leisure Travel Market Segments on Preference for Novelty,” Journal of Travel and Tourism Marketing, Vol. 26, Nos. 5-6 (July-September), 568-584, 2009.

Ken W. McCleary, Charles L. Lattimer, Candice E. Clemenz and Pamela A. Weaver, “From Broadway to the Bistro: Partnering with the Arts to Attract Upscale Customers,” International Journal of Hospitality Management, Vol. 27, 197–203, 2008.

Ken W. McCleary and Kyuho Lee, “Problems, Policies, and Marketing Practices of  Virginia Wineries,” Tourism Analysis, Vol. 12, pp. 299–306, 2007.

Dogan Gursoy and Ken W. McCleary, “An Integrative Model of Tourists’ Information Search Behavior,” Annals of Tourism Research, Vol. 31, No. 2, 353-373, 2004.

David L. Jones and Ken W. McCleary, “A Model for Assessing Cultural Impacts on International Buyer-Seller Relationships for Key Accounts of Hotel Companies,” Journal of Hospitality and Tourism Research, Vol. 28, No. 4 (November), 425-443, 2004.

Dogan Gursoy and Ken W. McCleary, “Travelers’ Prior Knowledge and Its Impact on Their Information Search Behavior,” Journal of Hospitality and Tourism Research, Vol. 28, No. 1 (February), 66-94, 2004.

Dragan Matovic and Ken W. McCleary, “Marketing in the Next Decade: A Qualitative Study of the U.S. Hotel Industry,” Journal of Travel & Tourism Marketing, Vol.14, No. 2, 47-65, 2003.

Dogan Gursoy, Ken W. McCleary and Lawrence R. Lepisto, “Segmenting Dissatisfied Restaurant Customers Based on Their Complaining Response Styles,” Journal of Foodservice Business Research, Vol. 6, No.1,? 25-44, 2003.

Sandro Formica and Ken McCleary, “Estimating Demand for a Conference Center in a Rural Community,” Journal of Hospitality& Leisure Marketing, Vol. 10, Nos. 1&2, 123-136, 2003.

Ken W. McCleary, Pamela A. Weaver and Fang Meng, “Dance as A Tourism Activity: Demographics, Demand Characteristics, Motivation, and Segmentation,” Tourism Analysis, Vol. 10, No. 3, 277-290, 2006.

David L. Jones and Ken W. McCleary, “An Empirical Approach to Identifying Cross-Cultural Modifications to International Hospitality Industry Sales Training,” Journal of Travel and Tourism Marketing, Vol. 18, No. 4, 65-81, 2005.

    Ken McCleary

  • (540) 231-3262
  • Department of Hospitality & Tourism Management (0429)
    Wallace Hall, RM 353, Virginia Tech
    295 West Campus Drive
    Blacksburg, VA 24061

McCleary Vita (PDF | 153KB)