Rick Perdue
Department Head and Professor
Office: 362 Wallace Hall
Phone: (540)231-5515
Email: rick.perdue@vt.edu
Courses:
HTM 1414: Introduction to Hospitality and Tourism Management
HTM 5544: Research Methods for Hospitality Applications
HTM 5454: Hospitality and Tourism Marketing Strategy and Policy
HTM 5614: Current Issues in Travel and Tourism Management
Professional Activities
Editor: Journal of Travel Research;
Board Chair: International Academy for the Study of Tourism;
Board of Directors: Travel and Tourism Research Association;
Editorial Boards: Tourism Analysis, Tourism Economics; China Tourism Research
Research Interests
Service marketing and management in resort settings, experiential aspects of tourism, resort tourism development
Selected Publications
McGehee, N.G., Wattanakamolchai, S., Perdue, R.R., and Onat, E. (in press). Corporate Social Responsibility within the U.S. Lodging Industry. Journal of Hospitality and Tourism Research.
Perdue, R.R., Meng, F., and Courtney, J. (in press). Publishing in the Journal of Travel Research: An assessment of manuscript acceptance and rejection. Journal of Travel Research.
Perdue, R.R. and Meng, F. (2006). Understanding Choice and Rejection in Destination Consideration Sets. Tourism Analysis, 11(6): 337-348.
Crouch, G.I., Perdue, R.R., Timmermans, H.J.P. and Uysal, M. (2004) Consumer Psychology of Tourism, Hospitality, and Leisure. Vol 3. (2004). CABI Publishing, Oxon, U.K.
Perdue, R.R. (2003). Stakeholder Analysis in Colorado Ski Resort Communities. Tourism Analysis, 8(2/4): 233 - 236Perdue, R.R. (2002). Perishability, Yield Management, and Cross Product Elasticity: A Case.
Study of Deep Discount Season Passes in the Colorado Ski Industry. Journal of Travel Research, 41(1): 15-23.
Perdue, R.R. (2001). Internet Site Evaluations: The Influence of Behavioral Experience, Existing Images, and Selected Site Characteristics. Journal of Travel and Tourism Marketing, 11(2/3): 21-38.
Perdue, R.R. (2000). Destination Images and Consumer Confidence in Destination Attribute Ratings. Tourism Analysis, 5(2-4): 77-81.
Work in Progress
Pricing Structures in Resort Environments
Resort Real Estate Development and Impact